Privacy Policy

1. Who We Are

This Privacy Policy describes how Mind Body Marriage PC (referred to as "we," "us," or "our"), operating under the brand The FIT Collective® and through the website AliNovitskyMD.com, collects, uses, and protects your personal information.

We are a Pennsylvania professional corporation operating an online education and coaching business focused on metabolic health, strength, nutrition, stress regulation, and resilience programming for women, families, and physician partners. We are not a healthcare provider, and we do not provide individualized medical advice, diagnosis, or treatment through this website or our programs.

Our contact information:

Mind Body Marriage PC
512 Kennett Pike
Chadds Ford, PA 19317
Email: mazzy@thefitcollective.com

2. Information We Collect

2.1 Information you provide directly to us

You may provide us with personal information when you:

Subscribe to The Insider Letter (name, email)
Take the DistressRx™ Assessment or the Family Stress Type Quiz (quiz responses, name, email)
Purchase or enroll in a program (name, email, billing information, account credentials)
Book a consultation (name, email, phone, scheduling details)
Submit an inquiry, application, or contact form
Communicate with us via email or customer support
Apply to Impact™ or other application-gated programs

2.2 Information collected automatically

When you visit our website, we and our third-party tools automatically collect:

Device and browser information (type, version, operating system, screen size)
IP address and approximate geographic location
Pages viewed, time spent, click patterns, referring website
Cookies, pixel tags, and similar tracking technologies (see Section 5)

2.3 Information from third-party sources

We may receive limited information from third-party platforms when you interact with us through them — for example, when you make a purchase through Kajabi, the platform shares purchase confirmation details with us; or when you book a consultation through Acuity, scheduling details are shared back to our team.

3. How We Use Your Information

Service delivery

Deliver programs, content, and consultations you've purchased or signed up for
Process payments and provide receipts
Send program-related communications (welcome emails, content access, schedule reminders)
Provide customer support and respond to inquiries

Marketing and communication

Send The Insider Letter and educational content to subscribers
Inform Insider Letter subscribers about our programs, retreats, and offers (you can unsubscribe from any email at any time)
Personalize content recommendations based on your interactions with our site

Improvement and analytics

Understand how visitors use our site so we can improve content and user experience
Measure the effectiveness of our marketing and content
Analyze aggregate trends in quiz responses to refine our methodology

Legal and operational

Comply with applicable laws and respond to legal requests
Detect and prevent fraud, abuse, or unauthorized access
Enforce our terms and protect the rights of our business and our community

4. Third-Party Services

We use the following third-party tools to operate our website and deliver our programs. Each has its own privacy practices, which we encourage you to review.

SERVICE / PURPOSE / PRIVACY POLICY:

Kajabi / Email marketing, CRM, course hosting, payment processing for digital programs / kajabi.com/policies/privacy
Typeform / DistressRx™ and Family Stress Type Quiz delivery / typeform.com/privacy
Acuity Scheduling / Consultation booking (Squarespace product) / squarespace.com/privacy
Stripe / Payment processing / stripe.com/privacy
Trainerize / Nutrition Training program delivery / trainerize.com/privacy
Squarespace / Website hosting and built-in analytics / squarespace.com/privacy
Google Analytics 4 / Site analytics, behavior tracking / policies.google.com/privacy
Google Ads / Advertising, conversion tracking, personalization / policies.google.com/privacy
Meta Pixel / Advertising, retargeting (Facebook/Instagram) / facebook.com/privacy/policy

These services may collect, process, and store information about you according to their own privacy policies. By using our website, you acknowledge that information collected by these services is governed by their privacy practices in addition to ours.

5. Cookies and Tracking

We and our third-party providers use cookies, pixels, and similar tracking technologies to recognize you, deliver site functionality, analyze how the site is used, and serve relevant advertising.

5.1 Types of cookies we use

Essential cookies are necessary for the site to function (for example, remembering items in a checkout flow or maintaining your session). These cannot be disabled.
Analytics cookies help us understand how visitors interact with our site (Squarespace Analytics, Google Analytics 4).
Advertising cookies support advertising and retargeting (Meta Pixel, Google Ads).

5.2 Cookie consent banner

When you first visit our site, you will see a cookie consent banner that lets you accept or reject non-essential cookies. You can change your preferences at any time by clearing your cookies and revisiting the site, or by using your browser's privacy controls.

5.3 Global Privacy Control

We honor Global Privacy Control (GPC) signals where required by applicable law. If your browser sends a GPC signal, we will treat that signal as a request to opt out of the sale or sharing of personal information for cross-context behavioral advertising purposes.

6. Advertising and Analytics

We use Meta Pixel and Google Ads to measure the effectiveness of our marketing and to deliver relevant advertising to people who have visited our site. These tools may collect information about your interactions with our site and use that information, in combination with information from your interactions with other websites, to show you ads on Facebook, Instagram, the Google Display Network, YouTube, and other platforms.

Under certain U.S. state privacy laws, the use of these advertising tools may be classified as "sharing" or "sale" of personal information for purposes of cross-context behavioral advertising. You can opt out as follows:

Meta ad preferences: facebook.com/adpreferences
Google Ads personalization: adssettings.google.com
Network Advertising Initiative opt-out: optout.networkadvertising.org
Digital Advertising Alliance opt-out: optout.aboutads.info
Browser controls: most browsers allow you to block third-party cookies and clear cached identifiers.

For California residents, see Section 9 for additional rights to opt out of sharing under the CCPA/CPRA.

We do not sell your personal information for money.

We do not share or rent our email list to outside marketers or partners. Your email address stays with us.

We share information only in the following limited circumstances:

Service providers: with the third-party tools listed in Section 4, who process information on our behalf to operate the site and deliver our programs.
Advertising partners: Meta Pixel and Google Ads receive information about your interactions with our site, as described in Section 6. Under certain state privacy laws, this is classified as "sharing" for behavioral advertising — you can opt out as described in Section 6 and Section 9.
Legal requirements: when required by law, court order, or government request, or to protect our rights, safety, or property.
Business transfers: in connection with a merger, acquisition, financing, or sale of assets.
With your consent: for any other purpose for which you give us explicit permission.

8. Your Privacy Rights

Regardless of where you live, you have the following rights with respect to your personal information:

Access: request a copy of the personal information we hold about you
Correction: ask us to correct inaccurate information
Deletion: ask us to delete your information, subject to legal exceptions
Unsubscribe: opt out of marketing emails at any time using the unsubscribe link
Cookie preferences: manage cookie preferences through our consent banner and your browser

To exercise any of these rights, email mazzy@thefitcollective.com. We will respond within 30 days (45 days in some jurisdictions). We may need to verify your identity before processing your request.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you additional rights:

Right to know what categories of personal information we collect, the sources, the purposes, and the categories of third parties
Right to access the specific pieces of personal information collected about you in the past 12 months
Right to correct inaccurate personal information
Right to delete personal information we have collected, subject to certain exceptions
Right to opt out of sale or sharing for cross-context behavioral advertising
Right to limit use of sensitive personal information
Right to non-discrimination for exercising your rights

9.1 Categories of personal information we collect

In the past 12 months, we have collected the following categories of personal information as defined in the CCPA:

Identifiers (name, email, IP address, online identifiers)
Customer records (billing details, account credentials, purchase history)
Commercial information (purchases, transactions, services obtained)
Internet activity (browsing history on our site, interactions with content)
Geolocation data (approximate location derived from IP)
Inferences drawn from the above (preferences, interests)

9.2 "Sale" and "sharing" disclosure

We do not sell personal information for money. However, our use of Meta Pixel and Google Ads may be classified under California law as "sharing" personal information for cross-context behavioral advertising. To opt out:

Reject non-essential cookies in our cookie consent banner
Use the opt-out methods described in Section 6
Enable a Global Privacy Control signal in your browser
Email mazzy@thefitcollective.com with the subject line "Do Not Share My Personal Information"

9.3 Authorized agents

You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent's authority and your identity.

10. Other U.S. State Rights

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing. To exercise these rights, email mazzy@thefitcollective.com. If we deny your request, you have the right to appeal — we will respond to appeals within the timeframe required by your state's law.

11. EU and UK Rights (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent laws give you:

Access, correction, deletion, restriction, and portability of your personal information
Objection to processing based on legitimate interests
Withdrawal of consent at any time, where processing is based on consent
The right to lodge a complaint with your local data protection authority

Our legal bases for processing your information are:

Consent (for marketing emails, non-essential cookies)
Contract (to deliver programs you've purchased)
Legitimate interests (analytics, improving our services, protecting our business)
Legal obligation (tax records, regulatory compliance)

To exercise GDPR rights, email mazzy@thefitcollective.com.

12. Data Retention

We retain personal information only as long as needed for the purposes described in this Policy or as required by law:

Email subscribers: until you unsubscribe, plus a short retention period for anti-spam compliance
Program participants: for the duration of your access plus a reasonable post-access period for support, refund eligibility, and tax records
Quiz responses: for the duration of your engagement with us, plus aggregate/de-identified analytics retained indefinitely
Transaction records: typically seven years, to comply with tax and accounting requirements
Site analytics: Google Analytics is configured for a 14-month retention period where configurable

You can request deletion of your data at any time by emailing us, subject to the legal retention requirements noted above.

13. Data Security

We rely on the security practices of our third-party platforms (Kajabi, Stripe, Squarespace, Typeform, Acuity, Trainerize) to protect your information. These providers maintain industry-standard security measures including encryption in transit and at rest, access controls, and security auditing.

No system is perfectly secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised through our site, please contact us immediately.

Please do not send us sensitive health information, medical records, or detailed clinical details via email, contact forms, or our platforms. We are not a healthcare provider and are not equipped to receive or store protected health information.

14. Children's Privacy

Our website and programs are designed for adults. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA).

The Fit Kid Program™ is a product for children, but all enrollment, account management, payment, and platform interaction is conducted by a parent or legal guardian. Children themselves do not create accounts, submit quizzes, or otherwise interact with our website. Children participate in the program offline, with parent supervision, using content their parents access through our adult-facing platform.

If we learn that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will delete that information promptly. If you believe we may have collected information from a child, please email mazzy@thefitcollective.com.

15. Sensitive Health Information

Our DistressRx™ Assessment and Family Stress Type Quiz ask questions about stress patterns, family dynamics, and emotional responses. These responses are not clinical assessments and are not used to diagnose, treat, or provide healthcare services.

Quiz responses are collected through Typeform and stored within our Typeform and Kajabi accounts. We use aggregate, de-identified response data to refine our methodology and content. We do not share individual quiz responses with third parties for marketing purposes.

We are not a HIPAA-covered entity. Information you provide through our website is not protected health information (PHI) under HIPAA. Do not provide medical records, clinical notes, lab results, or other detailed health information through our forms, email, or platforms.

16. International Visitors

Our website is operated from the United States. If you visit our site from outside the U.S., your information will be transferred to, stored, and processed in the United States. By using our site, you consent to this transfer.

For visitors in the European Economic Area, United Kingdom, and Switzerland: where required, we rely on Standard Contractual Clauses or other approved transfer mechanisms to safeguard cross-border data transfers.

17. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated through reasonable means, such as a notice on our website or by email to subscribers. The "Last Updated" date at the top of this Policy indicates when it was last revised. Your continued use of our site after such updates constitutes acceptance of the revised Policy.

18. Contact Us

If you have any questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

Mind Body Marriage PC
d/b/a The FIT Collective®
512 Kennett Pike
Chadds Ford, PA 19317
Email: mazzy@thefitcollective.com

Last Updated: May 17, 2026 · Effective: May 17, 2026